- Tested & Trusted across 20+ Countries
Human Technology for
Sales Performance.
Elevating sales performance through a complete, integrated skill system. Empower your sales professionals with interactive courses, real-world role-play, certifications, and advanced performance analytics.
- 500+ Businesses
- 20+ Countries
- 1,000,000+ Learners
Elevating Sales Performance Through a Complete, Integrated Skill System
Professional selling isn’t a single skill—it’s a multidimensional discipline.
Top performers succeed because they master four distinct, but interdependent skill sets
that shape every customer interaction and every sales outcome:
Managing Interpersonal Relationships
Building trust, reading people, and communicating clearly forms the core foundation of sales influence. This dimension focuses on how sales professionals connect with clients, collaborate effectively, and establish lasting professional credibility.
Managing the Buy–Sell Process
Selling is a structured process that systematically guides leads from initial contact to final decision. This dimension explores opening conversations, identifying customer needs, presenting solutions, and securing confident buying commitments.
Managing Personal Performance
Sales performance relies heavily on internal discipline, emotional regulation, and personal resilience. This dimension develops self-awareness to build consistent habits, maximize individual strengths, and minimize key performance vulnerabilities.
Managing Finite Resources: Time & Money
Sales professionals operate within strict boundaries of time, territory, and pipeline capacity. This dimension teaches strategies to prioritize opportunities, plan schedules, and allocate key resources to maximize overall sales return.
Award-Winning Sales Specialist & Founder of SalesTech
With over 30 years of experience as an award-winning salesman, sales manager, and corporate trainer, Dan Murphy has helped thousands of sales professionals and business owners scale revenue and profitability. Known for his practical, down-to-earth approach, Dan collaborates with top thought leaders—including Bill Sharp—to deliver real-world sales performance frameworks.
Pick A Course To Get Started
Analyze & Plan
Analyze & Plan is designed to help sales professionals organize their territories, prioritize opportunities, and plan sales calls that drive...
Enroll Now
Finalization/ Implementation
Finalization / implementation teaches sales professionals how to confidently and ethically secure customer commitments. Closing isn’t about pressure or clever...
Enroll Now
Initiation/ Activation
Initiating a Sales Call is a skills‑based course designed to help sales professionals master the critical first moments of any...
Enroll Now
Confronting Employees: Correct Them… Don’t Cripple Them
Confronting Employees: Correct Them…Don’t Cripple Them is a practical, skills‑focused course that teaches managers how to address performance problems in...
Enroll Now
Organizational Communication
Organizational Communication is a practical, insight‑driven course that teaches leaders how to strengthen communication, trust, and performance by mastering the...
Enroll Now
Delegating Responsibility
Delegating Responsibility is a practical leadership course designed to help managers, supervisors, and team leaders develop one of the most...
Enroll Now
Frequently Asked
Questions.
1. Why should I invest in professional development?
Ask the coaches of national championship teams that same question, and the answer becomes clear: high performance requires continuous development. Selling and managing, like athletics, medicine, skilled trades, and the performing arts, depend on learning, practicing and refining specialized knowledge and techniques. Training may provide the initial foundation, but development is a long-term process supported by repetition, coaching, reinforcement, and evaluation. Just as trades use apprenticeships, medicine uses residencies, and athletics uses training camps, improved performance requires a structured, ongoing commitment to development.
2. How much does training cost?
Training is best viewed as an investment rather than a cost, and it can deliver a strong return. Sales-training research reports an average 23.1% increase in sales productivity. The total investment varies based on factors such as delivery format—in person, online, or hybrid—as well as manager coaching, reinforcement, travel, and facilities. A three-day professional selling skills public workshop typically costs $2,000–$3,000 per person. Onsite customized training is more expensive. Online training is the most cost-effective route to deliver information. But without strategy, practice and coaching the results are diminished.
3. What are the foundational skills for today’s sales professionals?
We’ve identified 5 core sets of skills:
- Managing Self
- Managing Relationships
- Managing Business Processes (selling & people management)
- Managing Resources (Time & Money)
- Managing Digital Tools and Social Media
Sales excellence emerges from strength in multiple distinct yet interdependent dimensions. When these dimensions develop together, salespeople become more confident, more adaptable, and more effective in every customer interaction. Each dimension influences the others. Strong process skills fail without relationship skills; strong relationship skills stall without time management; strong self-management collapses without process discipline.
4. Why do training initiatives fail?
There are often multiple factors at play when training fails to produce a desired outcome. At the core is when training is treated as an “event” rather than a long-term project. Here are other factors that reduce the impact of training:
- Lack of clear goals
- Lack of well-defined standards
- Lack of reinforcement and coaching
- Lack of consequences
- Lack of management training (i.e. Coaching, Motivation, Target Setting)
- Lack of management involvement
Training is ultimately a business strategy to deliver superior performance. It should be a key driver of management activity.
5. What role does Sales Management play in Sales Training?
The primary role of Sales Management is coaching. Increasing sales requires developing the skills and techniques that are known to improve performance. Effective coaching starts with clear standards, provides the opportunity to teach and reinforce skills, and holds salespeople accountable. Sales management success is measured by the performance of their sale force. Administration does not generate or improve revenue production. Coaching is a key ingredient to increase sales.
I’ve attended several sales training sessions over the years. This is the first one that made sense.
Walco Intl.
Senior Sales Rep
With Dan’s Financial literacy program, we raised our margins by 3 points in our CA business unit ($500M). Best Return On Investment that we’ve ever had.
JR Simplot
Comptroller
The CLEAN Communication course not only increased my sales it’s provided an incredible improvement in my relationship with family and friends.
Charlie. P
General Manager
We had to hire Dan Murphy for our company because all of our top performing salespeople had attended his training sessions at their previous employer
William B.
Business Unit Manager BayerSTUDENT ENROLLED
CLASS COMPLETED
SATISFACTION RATE
TOP INSTRUCTORS
Popular Events & News
Understanding Motivation
Wouldn’t it be great if everyone we employed was highly motivated, i.e. had a strong sense of commitment,...
Dealing with Difficult People
Difficulties are an inevitable part of relationships It’s been said, “If it weren’t for the people our jobs...
